ASSEMBLY, A 3-DAY-JOURNEY INTO THE WORLD OF DESIGN, FASHION, SHOES, ACCESSOIRIES AND ART.

ASSEMBLY

„assembly“, as in “multitude“ unites versatile, up-to-date approaches to design in festival form. Design is much more than a mere but useful aid for successful sales.

Design is rather a means to express our identity and exceed limits: transgression takes place from object to (digital) space, from artifact to the love of life, from textile creation to graphic art. assembly considers itself not a mere product fair, but rather a „temporary autonomous zone“. (text: Martin Behr)

SALES EXHIBITION

assembly goes Kunsthaus Graz. The museum is the central hotspot for those interested in art and design in Graz.

The sales exhibition was set up in the entrance hall and Space 04 of the Kunsthaus Graz for three days in a row. National and international designers presented their latest work and collections. A casual get-together marked the opening of the sales exhibition followed by the Opening Fashion Show.

OPENING FASHION SHOW

Embedded in Erwin Wurm’s exhibition, the Opening Fashion Show took place in Space 01 of the Kunsthaus Graz.

International and national fashion labels presented their latest collections. The music to the show was provided by Rainer Binder-Krieglstein. Fashion design met Wurm‘s „Weltraumschwitzer“, (i.e. „Sweater from outer space“).

KASTNER & ÖHLER FASHION AWARD

One of the festival‘s highlights is the award ceremony of the Kastner & Öhler Fashion Award.

The EUR 5.000.- prize is awarded to the most innovative fashion label.

ART EXHIBITION

Archive Body Talk – Exhibition by Louise Walleneit

In the exhibition, the German artist from Dresden presented textile shapes predefining culture specific greeting and interaction patterns.

STREET FASHION SHOW

An annual highlight of the 3-day-networking-festival is the Street Fashion Show.

In 2017 the show took place on the Island in the Mur.

design monat graz