ALILA positions itself at the interface of traditional textile art and marketable fashion design and stands for individual, unusual discoveries. Precious textiles like Japanese Vintage Kimono silk provide both inspiration and base material to create mini-collections with unique accessories and fashion pieces. ALILA reflects a passion for collecting and appreciation of traditional textiles, high in quality, mostly second hand, with its own history and distinctive character. This material is being deconstructed, rearranged and combined with other sustainable fabric, and finally transformed into modern fashion design.
The work of Anna Riess is currently dealing with the topic of "fat & wrinkles in jewellery". Doing so the own body plays an important role.
Born in Graz, the cultural anthropologist translates experiences and perceptions into wearable pieces and focuses on the female body through objects for everyday life.
Aquanauata was formed in 1999, owned by designer Bernadett Pallai. The collection consists of clothing which functions as day-time wear, but also as party-attire. Their aim is to develop a unique, original image and update it from season to season. Their vision is to let our imagination guide us, mixed with intelligence, real creativity and a hint of humor. The result is exclusive, striking apparel that can equally be casual at the same time.
Artista is an independent ready-to wear and accessory brand. It is based in Budapest and has tight connections to Vienna since 1993. Three designers are working for the brand: Katalin Imre, Nóra Rácz and Katalin Stampf. The seasonal collections are presented at the Vienna Fashionweek . The collections are designed and produced in in Hungary.
ARTISTA creates clothing that strikes a balance between lux and sporty, effortless day-wear, relaxed elegance, which can be elevated to be special enough for any occasion. The clothes allow themselfs to mature like a fruit, slowly, and not to consume something hastily and throw it away. Artista prefers the aesthetic sence, rather than an abstract concept.
ARTISTA philosophy: "We respect classic, traditional tailoring, transplanting those lines into a contemporary urban attire, in such a way that, they are paired with extreme lines in a novel interpretation. The traditional japanes sence for colors fabrics and proportions remain one of the main inspiration for the designers. We celebrate the authentic woman who loves freedom, art and music. She is open minded and has good sense for style and quality clothing.”
Our designs are bold, often asymmetrical, with lines that suggest more than define, and often go unfinished. There must be fancy words for that in the world of fashion, yet we prefer simpler terms that describe not the method, but the feeling it brings -- timeless, weightless, borderless.
In der Zeit der fast fashion ist es Magdalena Unterholzer mit ihrem Label "BASE" ein besonderes Anliegen, in eine entgegengesetzte Richtung zu arbeiten. Ihre Kollektion "for a world beyond next season" soll diese Trendwende verdeutlichen: Unter dem Gesichtspunkt der Nachhaltigkeit werden kreative und innovative Ideen miteinander verbunden.
Unterholzer: "Für mich als Grazerin und Studierende des Kollegs für Mode in der Modeschule Graz ist das Festival assembly eine großartige Möglichkeit, meine Arbeit zu präsentieren und eine große Chance für meine Zukunft in der Modewelt."
The CAMOU brand made by fashion designer Beatrix Fehér is an interaction between fashion, art and photography.
„My inspirations come from urban scenes or nature and being transposed onto clothes and accessories through screen and Digital printing technique.
The basic concept is to create harmony with various shapes, colours and self-made pictures."
Connoisseurs will immediately notice that Austrian traditional wear is the basis for these designs. "Design, reduced to a minimum, the demand for high quality and ethical acceptability"; this is how the label, founded in 2018, presents itself. With a sense of the prevailing zeitgeist, tradition is brought into the present where it merges with street wear and classics.
Christina Seewald is a Fashion knitwear designer who has just presented her collection at London Fashion Week 2019. Through her collection which deals with uncompromising female empowerment and obsessive behaviour, she wants to showcase her very focused point of view to a global audience. She achieves this by working with high quality yarns and very technically advanced knitting know-how.
This collection is further informed by the works of female artists such as Eva Hesse, Valie Export, Ana Mendieta and Mierle Ukeleles. More explicitly these artists have inspired the tactile and visual elements of the collection, directly influencing the textures and colours used. However, she was also inspired by the ways in which these artists present a state of femininity, commenting upon how women often feel trapped in their appearance by having to conform to what is perceived as clean for a woman.
Born and raised in Graz the Christina went to Vocational College of Fashion and Design in Graz and moved to London when she was 19. Before her Masters at Central Saint Martins she graduated with a BA in Textile-design at the same University.
For this collection she developed a rib/brush technique with Cashmere sponsored by Loro Piana. This was contrasted by using very fine gauge yarns and working very closely with an Italian couture factory, Maglioficio Miles who also sponsored her. Using such treatments and materials in combination with razor sharp tailoring has the potential to show contemporary knitwear in a radically new way.
Situating her branding, broadening her connections with other designers and potential clients are some of her immediate goals. Her aim is to establish a high-end womenswear brand, creating knitted garments with attention to craftsmanship. Embracing detailed attention to carefully manufactured textiles, each collection returns to forgotten or little-used knitwear fabrication techniques. The intention is to make clients aware of the considered sourcing and manufacturing, thus highlighting the importance of the conscious use of garments of quality.
Citoyenne K. presents a lifestyle that questions current approach to fashion. Citoyenne K. stands for unique, timeless, multifunctional clothing. Each piece is hand-made and transformable, dress that turns in an overall, double sided coat that changes shape and color when twisted or a skirt, which becomes shorts in a matter of seconds. Special attention is given to tradition and classic use of materials, while geometrical forms offer the main inspiration for designs. Designer herself is responsible for each step of the creation – from the first concept until the last stitch. The classical and thorough approach to work guarantee top quality in each piece she makes. Holding on to hand-made, traditional, unique pieces while making contemporary design, is what makes Citoyenne K. special – it recognizes the importance of tradition and value of technique and visual aspects of handicrafts and their cultural background. Citoyenne K. creates objects that become part of your identity, not part of your wardrobe.
"Fashion objects in rose colours by Mariela Gemisheva" 2018 - 2020
The collection is specially produced art objects which are elements from “deformed” main accessories of the boudoir, linked to the “fetish” of the feminine. In this way, the installation will question the current status quo of the fetish while revealing its substance of a recycled value that has been commented and travestied into difference – fit to be used as an element feeding the FASHION & FETISH duality.
“Lavish, extravagant, luxurious, intense – the artistic/fashion performances, the artefacts and the art projects of Mariela Gemisheva are full of a special kind of splendor. It is related to the notion of a personal style, to how the attributes, the images and the aggression of fashion might be utilized to function as a complex language for the creation and expression of an individuality. The works of this artist are created and located at the border between fashion and art, between the catwalk and performance, the accessories and the artefacts. They are commentaries on both the contemporary industry and the individuals’ profiles that are produced in the process of object consumption and life styles. Mariela Gemisheva is always simultaneously combining and dividing “life” and “style” in a very specific way.” Text by Vladiya Mihaylova
Daniel Kroh, a skilled men's tailor and fashion designer, has been dedicated to upcycling with his company since 2006. His material is laid-off work clothes, which he deconstructed, filleted and processed into high-quality fashion, interior design and accessories. Refining the worthless into valuable is his credo. His passion is primarily the source material itself, its nature and history.
Re-USE-HARD-WORK
DELACIER is an extravagant jewelry and accessory brand which was born by the fusion of steel and string art technique. The philosophy of the brand is based on innovation, experimentation and astonishing combining with minimal elements. Timeless stability meets sophisticated elegance in the collection. In addition to the jewelry pieces DELACIER also provides extreme fashion accessories not meant for everyday use, which belong to the futurist line of the brand.
The products depend on the style, not the age. It means the DELACIER woman is having a strong, fierce character, unique style with confidence. She is choosing the perfect DELACIER jewelry no matter if it is a strong necklace or a refined earrings.
Dyan is named after the designer Diána Polgár. Diána graduated from Moholy-Nagy University of Art and Design at the faculty of Fashion and Textile Design. She acquired the knowledge of shoemaking at the well-known Hungarian shoe firm, Asso Shoe.
Dyan plays with symmetry and asymmetry, combines smart cuts with geometrical forms. Bringing together contemporary and tenderness, Dyan shoes give you effortles elegance and minimal look. Comfort is always primary, these shoes make good company for long and busy days. Dyan shoes are made of the finest materials, crafted by hand are prepared with melticulous care in Hungary.
Eder Aurre was born in Bilbao (Spain) in 1993. His passion for the fashion world started when he was very young. Something that sparked his curiosity in fashion was his interest in his mother’s fashion magazines.
Eder began his studies in fashion and design in Spain, where he obtained a master’s degree in fashion and continued his education at Central Saint Martins (University of the Arts London).
Once he completed his studies, Eder Aurre worked for some years for different fashion brands. With his first collection, he won the "Creamoda" prize (Bilbao, Spain), an international competition that opened him the doors to new and interesting projects that granted him several awards both nationally and internationally. Among others, he has won the "GetxoModa" award (Bilbao, Spain), the "code 41" award (Spain), the "Best young national designer" award (Madrid, Spain), the best collection award of the Birmingham Fashion Festival (Birmingham, UK), the best collection award of the Assembly Designfestival (Granz, Austria) and the Best Collection Award of the Brussels Fashion Days (Brussels, Belgium).
When it comes to creating and designing, he highlights his passion for refined lines, colour and architectural forms. These elements are part of his style and personal identity: a firm that works Prêt-à-porter designs and accessories.
"To define is to limit." – Oscar Wilde
Fahrenbruch is a brand offering clothing and accessories for those who have more to express than just a fashion trend. An achromatic palette playing with unique fabrics. A minimalist attitude with a broad scope of variability. A perfect harmony of functionality and fashion.
Geometrical shapes and futuristic styles.
No pressure – non-seasonal, unisex, one size. Each piece adapts to its wearer leaving space for individuality. At the core of the brand’s character are the carefully selected materials from which each piece is made. All pieces are responsibly produced in Austria. Fahrenbruch was founded in Graz, Austria in 2013.
gertrud-Taschen beweisen, das Upcycling und Eleganz kein Widerspruch sind. Sie bestehen aus gebrauchten LKW-, Motorrad-, Fahrrad- und Feuerwehrschläuchen, Fahnen, Transparenten, Paragleitschirm und Sicherheitsgurt. Die auffallenden Formen und Kombinationen sind für Menschen, die das Besondere und Individuelle lieben, ein willkommener Begleiter des Alltags. Die Taschen werden in Handarbeit auf Bestellung als Einzelstück oder in Kleinserien in Graz produziert.
The collection is inspired by the clash of European immigrants and the indigenous peoples of America. Since there are countless tribes and subgroups, the focus is on the Indians of the Great Plains and Prairies, as which as they are known today only by the immigration of Europeans and the import of horses.
They live according to the natural law, entirely according to the climatic conditions and the environment. The understanding and knowledge that they have developed about nature was respectful and thankful and has been manifested by celebrating ritual ceremonies.
In the HOWGH & HI collection various aspects of historical events are taken up, the design is influenced equally by both cultures. The aim of the collection is to illustrate that differences between the cultures can be used positively by mixing worthy aspects and by doing so to evoke a positive additional value.
It is a result of simplicity, multi-functionality and handpicked materials with emphasis put on high-quality production. I work with the elements of Japanese minimalism, architecture, geometry and I like to exploit natural structure of materials in my work. Individual pieces are designed to be combined with each other.
kaseee is innovation in fashion and textile design. Fabrics like functional material, wool, Jersey, leather etc. are designed to Avant-garde clothing. Basement for the design and the pattern construction is art. kaseee is fashion created and produced in Germany. Inspired by the everyday life and by travels. The brand develops fashion for the morning, evening and night, for women, men and children.
Presenting the current collection KOTONA.
Behind the label kaydouble U stands the Austrian designer Karin Zinganel. In her current collection she ties shoelaces to fashion. The wearer's look therefore always remains unmistakable. At the same time, it links the trend far away from the "zeitgeist". All parts are variable, and reversible, so you can wear them according to your mood. Sometimes as a skirt, as a jacket, as pants or as a cape. Her thoroughly flexible clothing brings colorful gray into the fashion world.
KLAR is a no-season fashion brand with a timeless design. Klara Neuber places the material at the center of her creative work. With a reduced form, she highlights the character of high-quality fabrics. They come mainly from regional factories and weaving mills from Austria. The fashion designer has a weakness for old craft techniques, traditional materials and experimental prints. In the new FLOREST collection, the forest is the muse where organic forms and clear lines are combined.
Katha Harrer, die in Wien lebende Designerin und Gründerin des Modelabels km/a, entwirft und produziert Unikate aus meist ungewöhnlichen Materialien als Gegenpol zum Kleiderkonformismus von der Stange. In Ihrem Klientel sieht sie Frauen und Männer mit individuellem Mode- und Lebensstil. Ihre aktuellen Kollektionen sind k/fall (Jacken und Kleider aus Fallschirmen von den 60ern), k/undercover (Mäntel aus gebrauchten Armeedecken unterschiedlichster Länder) und k/tent (Parkas und Trenchcoats aus gebrauchten Zeltplanen).
"Rüschen, Rüschen und nochmals Rüschen. Meine Inspiration, die ich in all meinen Kleidungsstücken - sei es Rock, Top, Bluse oder Kleid - einbringe. Diese Stoffmanipulationen, kombiniert mit ausgefallenen Schnitten, machen die Mode für mich so interessant. Das Geniale liegt in der Komplexität, welche ich durch Volumen mit einem Ansatz von Niedlichkeit ausdrücken möchte. Modedesign - einen Traum, den ich leben darf."
Making our own paper, inspired us to create art. Creating art, motivated us to further explore the technical capabilities and aesthetic possibilities of paper. Our bags were formed as functional art pieces, based on paper innovation. We design and construct everything by hand to give us the opportunity to experience this successive process. Adhering to a strong, minimalist aesthetic ensures our bags remain free of unnecessary details, while focusing on the beauty of our materials and the superior level of our skilled craftsmanship. We strive to create a unique accessory.
lassy fair is jewellery, jewellery by Sabine Zechner, an Austrian designer in Munich. Her designs are all about poetry. Outlines cut in stainless steel or acrylic glass are recalling archaic scenes. Like fairy tales or mythical characters frozen in modern material and telling stories about timeless desires. Just like old songs carved in wood and graved in steel to become new compositions for future generations.
The brand Lazlo is producing small collections of clothes from sartorial waste since 2011. Eco-consciousness is one of the biggest targets of the brand. Usually, we work with 100% natural materials (cotton, wool, floss). We changed working with a bolting-reel to monotype, because of the huge water waste, so we can create unique and individual patterns and shapes. This is how the small collections of the brand Lazlo are made, with the best quality, wearable for a lifetime
“Life is like a dream” was found in 2012 by designer Zhengxin Liu, comes from the words of Li Bai, a very famous poet in the Tang dynasty. The collectons of “Life is like a dream” is consisted of full dress, wedding veil, cheongsam and so on. every embroid, pattern, feather and other ornaments are all made by hands.
As a distinguished independent designer, Zhengxin Liu also serves as the executive president of Wuhan Fashion Designers Association, deputy secretary- general of both Hubei and Wuhan Youth Federation, NPC member of Wuchang District of Wuhan, and deputy president of Wuhan Cultural and Creative Industry Promotion Association. Ever since the foundation of “Life is like a dream” in 2012, he has been working as its creative director, winning the brand a fame of “Caring both China and the West” for its original and unique style among numerous media.
Conceptually driven, Dragan Hristov (a contemporary art graduate at the Academy of Fine Arts - Brera in Milan) aims to dress the clients according to their momentary feelings.
Based on emotions, often melancholic and sad, the collections walk the line between wearable and sleek avant-garde.
Silk, wool and cotton fabrics make the looks mostly monochromatic and minimal and the silhouettes sculptural. Inspired by film and contemporary music, Ludus' presentations are events set in unexpected locations contributing to the intellectual character of the label.
— Ludus (lat.): game, play; joke, trifle, jest.
Brand Modle emphasizes the process of production, problem which the two designers want to solve; collection is not always the goal, it could be the mediator. Brand Modle emerged from their decade-long clothes design and mutual view on fashion design. Both Vesna Kracanovic and Aleksandra Lalic, as the two designers of Modle, are not burdened by current trends and they design clean and clear forms which rely on the distinctiveness of female body.
MUTUS is an accessory- and interior label. Every product is a handcrafted unique item made in Austria from the designer itself. The materials are chosen careful and sustainable. Main materials are hempcord and recycled T-Shirtyarn. Hempcord is a 100% natural fibre. Recycled T-Shirtyarn is waste from the textile industry. More infos about MUTUS on www.mutus.at
NI-LY’s style is effortlessly elegant yet casual with a sporty touch. Clear simple lines, geometric origami inspired patternmaking, elements from eastern and western cultures translate into unusual yet wearable and modern everyday clothes. The handmade abstract signature pattern “Flying Cranes” is prepared in a unique way by airbrushing the fabrics from different angles.
The Hanoverian label was founded by Julia Penkina in 2005. The designs develop from the idea of 'out of the scarf'. Scarves are the basis for each garment. But at KINA* they do anything but boringly hang around the neck - they are spiced up and become favourite pieces. Each detail on the garment has even more sophisticated functions in itself. The message of the label is to be found in the name - handmade, locally produced favourite pieces far away from cheap mass production - notmadeinKINA*
PLURAL - minimalistic, vegan, organic.
PLURAL is a small fashion label dedicated to minimalism and clean design in cut and colour. Designed in Austria, made in Austria. The fashion label produces with high-quality sustainable materials and consciously renounces animal products.
PLURAL creates urban, timeless and minimalistic fashion, being respectful to our nature.
Plural - Live fair and beautiful.
FIXATED ON THE CONCRETE METROPOLIS, POWHA CONCEPT IS URBAN FUTURISM THAT DELIVERS THE ULTIMATE ANTIDOTE OF THE BURN_OUT REALITY WE LIVE IN. WE EXECUTE OUR AESTHETIC VISIONS WITH NEUROTIC ATTENTION TO DETAIL, BRINGING INNOVATIVE APPROACHES TO SEAMLESSNESS AND DYNAMIC TAILORING. EACH STEP POWHA TAKES LEADS YOU FURTHER AWAY FROM THE PLASTIC SOUL OF FACTORY DESIGN. EACH PIECE OF CLOTHING MANIFESTING ITSELF AS A CHAMELEONIC RESEMBLANCE OF THE URBAN JUNGLE.
Herkunft plus Lebensfreude gepaart mit Tradition, dafür stehen die Kreationen von Gloria Cudjo. Die gebürtige Ghanain mit Wohnsitz in Hamburg kommt hauptberuflich viel um die Welt, wo sie auf verschiedene Kulturen und Zeitgeister trifft. Die typischen Wax Print Stoffe sind der Antrieb ihrer Ideen. Die Mischung mit farbintensiven Baumwollstoffen und diverser Textilstoffen verarbeitet die Designerin in Spee mit Witz und Lässigkeit in ihren streng limitierten Kleidungsstücken. Aus Stoffresten entstehen liebevoll handgefertigte Stofftiere wie auch Accessoires. Völkerverständigung 2.0.
Schmuckes is located in the center of Graz, next to the Mariahilf church. The artist collective combines six unique jewelry positions, consisting of atelier founder Wolfgang Löffler, Miriam Bacher, Lena Kabosch, Noah Layr, Miriam Prager and the very new member - ceramist Cristina D‘Alberto. Together they manufacture and sell contemporary jewelry at the atelier.
Czech fashion brand SOOLISTA appeared on the design scene in 2012. Its unconventional designs, innovative cuts and sense of detail will take you by surprise. Originally SOOLISTA specialised in women’s and men’s dress shirts, intending to liven up the uniformity of this classical clothing item. Today, SOOLISTA brings a breath of fresh air into the designs of dresses, coats and blazers.
SOOLISTA believes in fresh, minimalist style, distinctive for its timelessness and elegance.
All models are designed by architect Zuzana Basterrech.
Stampp is a Hungary-based jewellery company with a focus on playful and simple designs. Each piece of jewelry is handmade and no two pairs are alike.
Industrial design meets art and fashion!
Thyme presents the future of individual fashion design and the end of ready-to-wear
un_wearable by güzin, the new and exciting designer fashion label from the European metropolis and culture capital Vienna, was founded by austro-türkish jewellery designer Güzin Deveci-Gröhs in 2016. For Güzin, jewelry is a form of communication into a new world. She seeks to challenge the classical notion of jewellery, whilst blurring the boundaries between fashion and design, as well as gender stereotypes.
Modern yet traditional, lightweight-ness, bold contrasts and geometric shapes presented in a refreshingly new perspective are the underlying characteristics ofun_wearable by güzin.
Realised through a carefully chosen combination of unconventional materials and 3D printing technology creating pieces that are apparently simplistic yet reassuringly stable.
I always try to crate a sence of spontaneity in my jewellery, keeping it elegant and yet bold. My work is largely influenced by details of nature. I can see a ring in the shape of a crystal formation or earrings in a flower petal ... I try to capture the vividnes of natural forms and textures in my designs, by combining the traditional techniques with 3D printing solutions.
Participating at Assembly Designfestival for the first time: the young Austrian label Verdandy. Both international models and aspiring designers Manuel Rauner and Martin Pichler stick to their successful formula: comfortable and innovative fabrics paired with the classic style of denim and a touch of Norse mythology. The brand proudly presents it’s 100% ethically produced fashion, including the so called Verdanyms jeans with their brand new business-casual and create a desire for more.
VIS A VIS - handcraft with vision.
The label was founded by 24-year old Tyrolean Andrea Kerber in April 2016.
VIS A VIS represents the interaction between noble and urban clothing.
The apparent contrasts blend together perfectly and create a signature look.
Another feature of the brand are the comfortable and simple cuts, which ensure a very
high wearing comfort.
The label focuses on good quality, craftsmanship and timeless design.
The designer gets her inspiration from the life in the city.
Wildstil steht für außergewöhnlichen und dennoch minimalistischen Schmuck. Zum Teil wird Beton verwendet, zum Teil werden die Produkte digital designt und mit Hilfe des 3D-Druckers zum Leben erweckt. Eine Kollektion österreichischer Wildtiere gibt es nicht nur in vielen Varianten als Schmuck, sonder mittlerweile auch auf Bekleidung und Accessoires.
ZERUM is a young fashion label, which produces (its goods) exclusively under fair and sustainable conditions. A sustainable lifestyle for fair individuals is put in the foreground here. Discount stores and many brand companies let their goods produce in low-wage countries, ranging from Asia to Latin America and Africa to Eastern Europe. By outsourcing the manufacturing, textiles can be produced at low costs, whereby the production often takes place under inhumane conditions.
